Microsoft in talks with landlords – Set to push Microsoft Stores to Europe in 2022

The Financial times are reporting that MS is now talking with Britain landlords to secure outlets for opening its first stores outside of the Americas.

The company is said to be confident that the start outlets can be opened during 2022 pending an internal review of their United states stores.

The internal review of their existing stores is said to be taking place to study how well they have performed and which formats have worked best. Currently MS have rolled out their retail stores in Canada, Us and Puerto Rico but thus far no stores be outside of the Americas. We have previously reported on rumours to take the stores globally only these talks could now signal more firm preparations.

As Microsoft increasingly moves to eternalize their wider eco system offerings with Music, Video and deject connected services they also take plans to increase their device portfolio. Seen every bit an essential role of their devices and services strategy is the need to produce computing devices to complement the services running in the deject.

We accept merely seen the biggest milk shake up of products and services the visitor has always rolled out. With that has come up the add-on of the Surface tablets and strong indications that MS are swell to produce their own smartphone. With the current product refresh we have seen traditional retailers fail to take advantage of the next moving ridge and marketing has been weak leading some to speculate that sales of Windows eight take thus far been weak.

Securing more retail outlets is seen as fundamental to reversing a trend of negative mindshare from consumers well-nigh Microsoft. Having flagship stores will provide the best possible way to experience and buy into the MS eco system. Like Apple the MS stores offer classes and training for customers which during this time of massive changes to the UI beyond all its platforms could be invaluable in retaining folks who are confused by the new metro way of doing things.

Also of interest is that the US stores are to be put under the spotlight before any time to come expansion will get the green light. Simply how well the existing retail outlets have done is difficult to make up one's mind but the need to provide a premium way to experience the products globally, even if in singular flagship stores is axiomatic.

If rumours are true regarding a Surface Phone and new Xbox products then the stores will provide the best platform to show off their products to the public.

Source: Financial Times

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